Content sharing is in principle as it suggests – it’s taking content whether it’s someone elses or your own (that is owned by someone else), and sharing it with others. This includes whether you share it as you originally found it, or whether you alter it and re-distribute it as a new form of contribution.
In some cases, content sharing is the internet version of Russian Rulet. Stick some content in your gun, add some description, spin it round till it comes out as something else and hope it doesn’t kill you by sending you broke from having your arse sued off. Well, that’s a simplified, hysterical way of looking at it. Regardless of this, people are still taking other peoples content and using it or adding to it, demonstrating a different and unstoppable way of creativity.
There are several ways people can contribute to existing content, even if they are un-aware of it. The most obvious example of this would have to be ‘folksonomies‘ – a process of ‘tagging’ existing data with additional data. ‘Folk’, because it’s created by the ‘common folk’, or a large amount of people. The opposite of folksonomie being ‘taxonomie‘ where one person or authority is the creator of content. The best example of a folksonomie would be delicious.com, where when someone bookmarks a site they have visited on the internet and adds a description to it to help identify that site to themselves, they add a descriptive tag (or meta data). By adding this descriptive tag, they are joining a greater group of people who have applied the same information, therefore creating a database of information – a folksonomy.
Other examples of folksonomies are Flickr, Photobucket or Shutterfly, where photos can be up-loaded to these sites and the information is tagged and shared with other people or categorised and added to similar groupings. For example, if I went to the beach and took photos of surfers, I might up-load these photos to Flickr and place them in a communal pool of photos entitled ‘Surfing Photos’. However, there lies one possible problem with the folksonomie – it relies on similar meta data to be given. If everyone had the same picture but gave a different description of it, then a folksonomie would not emerge and therefore become useless.
Other forms of content sharing are:
- ‘Memes’ – when content is shared and becomes popular due to the reaction towards it, and not necessarily because of the content itself. Hence the name ‘Meme’ – it’s all about me me me.
- ‘Mashups‘ – where two or more types of content are brought together to create one derivative work. This is the most risky area of content sharing as content is generally copyrighted and shouldn’t be used without the author/owners permission. The idea behind a mashup is to have a final product that cannot be deemed as similar to its original incarnation.
By far the biggest issue involving content sharing is copyright.
Copyright was – not is – the ideal that the creator (of anything) should always profit from their creation, or at least for ‘x’ amount of years after its actual creation. I wonder if “god” has a copyright on us? And how the hell could anyone profit from the human race?? Anyway, copyright law has morphed over the years to suit big business in its quest to own everything. Disney tries to buy the rights to everything creative, and Monsanto wants the rights to the DNA of every modified seed ever created. It’s a “seedy” business – boom boom – and a bit of a boar (you’ll get that later on…).
So what of making something from something? After all, it seems that the human race is running of ideas to create original content. Will creativity be stifled if old material can’t be recycled into something new? Or will it push new and original ideas to be created?
One answer to this problem may be the further developement of the ‘Creative Commons’ – a place where people can contribute by placing their own content online, and allow other people to use that content freely, or with limited ‘some rights reserved’ controls. It costs nothing other than the expectation that everyone should contribute, not just take. It’s a very communal approach to a topic that traditionally hasn’t been very communal. It may allow new content to be created from old, but as for original content, that may continue to slow down.
Posted in #NET11
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